Press Release 17th March 2008, Thames Ditton, UK:

Ed’S Garden Maintenance announces growth beyond expectations as the service provider celebrates its first birthday.

- Ed’S beats plan for 6 operators in first year as it takes on 10 franchisees -

Ed’s Garden Maintenance, a provider of prompt, reliable and efficient services to maintain gardens in Southern England, is enjoying a double celebration this week as it marks its first birthday as a franchise operation and its enormous success during its inaugral year which has seen the business achieve 10 franchises since establishing in 2007, smashing its first year franchise target by a massive 67%.

The franchise operation was founded in March 2007 by Edward Mauleverer with ambitions to grow to 6 operators across the London and South East England region within its first year.  Ed’S Garden Maintenance’s outstanding success sees the company become one of the fastest growing franchise operations within the garden maintenance service industry in Southern England.   

Further evidence of Ed’S success is that each of the 10 operators has exceeded their own individual business plan targets and all those that have completed their first year have generated significantly more than £40,000.  This positive result is attributed to a state of the art franchise management, business support and work allocation system which Ed’S has instated, guaranteeing each operator work worth in excess of £10,000 to get them going.  Matched by each operators’ pro-active approach to generating work and raising awareness of their services within their chosen serviceable regions, Ed’S Garden Maintenance franchise is proving to be a formula for success.

Edward Mauleverer reflects on the past, ‘As a youngster, I joined a charitable service providing garden clearance services for the elderly and enjoyed the satisfaction of transforming a jungle into a respectable garden within an afternoon. As a husband and a recent father, I wanted to turn my love of the outdoors into a financially-viable vocation.’

He says, ‘Through a well established network of operators, we are now delighted to be able to deliver the prompt, reliable and efficient services that Ed’s Garden Maintenance is well-known for across London and the South of England.’ 

Edward continues, ‘I have put in place a formula for a successful operation.  Every operator joining Ed’s Garden Maintenance benefits from training in regular garden services and business management, monthly meetings to assess and develop their business plans, marketing support and the guidance of a business coach.  Not to mention a new career that offers flexible working hours, a work/life balance to suit each operator, and the opportunity to be their own boss at a relatively low initial financial outlay.’

All operators are part of the Ed’s Recycling Programme to dispose of green waste effectively.

About Edward Mauleverer:
Edward Mauleverer, aged 35, was born and raised in London.  He studied engineering at Exeter University, followed by a post graduate at Cambridge University before moving to the City of London to work as a management consultant.  Edward currently lives in Thames Ditton, Surrey.

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Notes to Editors:
A photograph of Edward Mauleverer, founder of Ed’s Garden Maintenance and a photograph of the Ed’s Garden Maintenance Operators celebrating their 1st year in business is available.

About Ed’s Garden Maintenance:
Ed’s Garden Maintenance is a provider of prompt, reliable and efficient services to maintain gardens in Southern England.  Founded in 2007 by Edward Mauleverer, and with its head office situated in Thames Ditton, Surrey, Ed’s Garden Maintenance is renowned for its ability to provide one-off or regular garden services at a fixed price.  Each operator is fully trained and well equipped to meet customers’ demands. Ed’s Garden Maintenance provides services including lawn mowing; hedge trimming; rubbish removal; turfing; jet washing and other maintenance services.  For further information, please contact EdsGardenMaintenance.co.uk or call 0845 108 0121.